Alex began his career analysing football statistics for a sports media outlet, building models to evaluate team performance, expected goals, and market efficiency. Over the years he expanded into hockey and basketball, developing a consistent methodology for identifying value bets across different sports and leagues.

At With-Bet, Alex is responsible for all match previews, betting predictions, and analytical articles. His approach is data-driven but readable — he avoids overcomplicating analysis and focuses on what actually matters for a betting decision: form, motivation, key absences, and odds value.

Alex does not chase impossible strike rates or make unrealistic claims about profitability. His predictions come with clear reasoning, and when a tip doesn't land, he explains why. Honesty about results is a core part of how With-Bet operates.